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Fashionable sportswear is a new wardrobe essential

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Overview

The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.

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Colour

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Analysis

Brights are always important in activewear, like lemon sorbet, flamingo and jade. We see them become unashamedly artificial in 2020, embracing digital influences and a growing focus on colours viewed through screens

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